So, they're making a third Riddick film - the first being Pitch Black, in case you were unaware. This may come as a surprise because the second; Chronicles of Riddick, cost $105 million and only made just shy of $60 million at the US box office.
So, why on earth is another being made? How can it be made? Quite simply, it's not the movie making the money, but revenue streams outside the box office...
What are we talking about here? Well, merchandise, DVD sales, broadcast fees and much more. But they often don't make enough money quick enough. In this case, we're talking about video games. Riddick's appearances on consoles appears to be generating enough acclaim and generating enough sales to warrant a revisit.
Ultimately, interest in Riddick has delivered the opportunity to produce another movie, even if it's another loss maker, because in turn it will generate interest to keep making more money via the games industry. Beautiful, isn't it?
Games Keep Riddick Movie Series Hanging Around [Wired]
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