Not too long ago Kogan began selling grey-market Apple, Samsung, Canon and Nikon products at far cheaper prices than what you would find in Australian stores, online or bricks-and-mortar. JB HI-FI then went on to launch their "Direct Import" store online for digital SLR camera products, citing inflated prices by Australian suppliers as the reason.

Harvey Norman is the next in line to send a strong message about pricing in Australia, with Gerry Harvey hypocritically announcing www.harveynormandirectimport.comozgameshop.com is still cheaper and does indeed specialise in Australian imports. Despite the other import options already available, there is no doubt that having a big-name AU retailer fall in-line with international pricing will create waves, ones that benefit Australian consumers.

Kotaku AU's Mark Serrelsozgameshop.com, the newly launched Harvey Norman Direct Import online store, or Steam using a VPN, there are now plenty of strong alternatives to paying the $40-$50 extra that the likes of EB Games and GAME are charging you. Happy discounted shooting, or casting, or whatever it is you like doing.