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BC2 advertising takes over Paris, Stockholm

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  • BC2 advertising takes over Paris, Stockholm

    Advertising next weeks release of BFBC2 has seen Battlefield billboards appearing all around Stockholm's tunnelbana (subway/tube to you US and UK players). If you happen to be in Stockholm you will see these at the following stations; Fridhemsplan, Hötorget, Karlaplan, Mariatorget, Medborgarplatsen, Odenplan, Rådhuset, Rådmansgatan, Skanstull, Slussen, S:t Eriksplan, T-Centralen, Tekniska Högskolan, Zinkensdamm.

    Also, you can't see it in the picture above but there is a disclaimer under the box art on the right poster saying "STHLM is not a map in the actual game" just for those who were wondering.
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    If imitation is the sincerest form of flattery, EA's marketing team (at least the one that handles the company's French ads) was really, really trying to flatter the French military with its latest Bad Company 2 ads. Adopting the slogan "Devenez Plus Que Vous-Meme" for its website ("Be More Than Yourself"), EA has seemingly borrowed the French military's strikingly similar "Devenez Vous Meme" ("Be Yourself.")

    "We are clearly in a situation of abuse of slogan ... So far, our campaign is working very well, we have very good returns," French army general Philippe Pontiès told Écrans. Allegedly, the posters will be altered sometime in the coming weeks, with the French military and EA reaching an agreement amenably. Perhaps unsurprisingly, EA has chosen not to comment.
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