Michael Atkinson would have you believe that gamers are a minority, and that it's a minority among them who desire an R18+ rating - so that they can participate in brutal murders and enact depraved sex acts. Of course, we all know that gaming is as big as any other mainstream entertainment medium and that most of the core demographic would like an R18+ rating so we can play games such as Left 4 Dead 2, uncensored.

It seems that now Atkinson has more than the voice of individual gamers and a newly formed political party to contend with. Big business is getting involved. Australia's largest games retailer, EB Games, is now setting up petitions in every single one of their 350 stores across the country. Why? "Our customers asked us to", said Managing Director, Steve Wilson......