"We are intent on providing Mass Effect to players with the best possible experience no matter where they purchase or play their game, and are happy to partner with any download service that does not restrict our ability to connect directly with our consumers," said BioWare's Chris Priestly on the BioWare Social Network.
Source: AusGamers
After the trouble Ive had with their Origin store, I will just be getting mine from a retailer.
Either that, or play it on the 360.